Commercial Real Estate – Listing Presentation Tips For Agents

The real estate listing presentation has to be specific to the property and the local market. Generic listing presentations are not worth the paper they’re written on. Far too many real estate agents use generic presentations which do not deal specifically with the property or the current economic climate.

If you have been invited to prepare a listing presentation for a vendor, the following list of topics will assist your presentation process and format. They are in relative order although the order may change to suit your business focus and the property.

  1. The executive summary should appear at the front of the document. This should be no more than two pages in length and should include the key attributes of the following proposal.
  2. A property brief should be included here to explain the requirements of the client and the sale as you understand them.
  3. A description of the property in detailed format is required at this point. This will require a search of the property title, leases, encumbrances, rights of way, and any other orders or notices that can have impact on the property sale. It is also appropriate to attach indicative plans of the premises and the tenant mix.
  4. A summary of the current market trends is important at this point. The client needs to understand the location of of any existing comparable property with which they compete, the current price evidence from other listings and sales of recent time, time on market for recent sales, and the enquiry type that is being recorded in this market.
  5. A summary of the target market that you wish to tap into will give the client a solid understanding of the property as you see it. When you define the target market correctly, you can define the marketing campaign and its individual elements.
  6. A summary of property changes and alterations that should be adopted and required prior to the releasing of the property into the market place. Give due regard to the tenant mix, any vacant areas, the exercising of any lease options and rent reviews, the improvements on the property, legal documentation, and operational costs.
  7. The recommendations that you wish to make to the client regards the pricing of the property given the existing comparable sales and other methods of price analysis that you adopt. It will be necessary for you to use evidence of other sales in this process.
  8. The recommendation that you wish to make regards the method of sale to adopt with the subject property. Not every method of sale will be appropriate in a given market. It is necessary to explain to the client the best method of sale that you believe is relative to the marketing campaign.
  9. Details of the marketing campaign to be used in the property promotion process. That should include costing’s, selected media to be used, a draft adverts, and examples of other campaigns where the client can make choices of format and layout.
  10. Testimonials and other information regards the staff and your office involved in the sale process will be relevant but should only be inserted at the back of the document. Most clients find this information tedious and irrelevant.

When you prepare a comprehensive document to support your listing presentation, the client can see that you are totally aligned to the opportunity that the property presents. This property market requires agents that are innovative and proactive.

Listing of a property for sale is the first stage of a strategic and comprehensive sale process. That is the high value the real estate agent brings to the clients in this market.

Presents And Personalities: The Key To Success

Buying presents can be one of the most difficult tasks there is. Some people seem to just have a knack for it whereas others are at a loss as to what to buy. You want to impress your recipient. The most disheartening thing to see when you have spent your hard earned cash is a disappointed face when they tear off the wrapping paper. One sure fire way to guarantee exclamations of pleasure is to buy a present which focuses on the individual’s personality. Gifts like these demonstrate your knowledge of their interests and preferences and really show the thought and effort you put into choosing them.

If someone you are buying for has obvious interest and hobbies, then you’re off to a good start. If for example they are into crime fiction, you can choose from TV crime show box sets, crime themed board games like the classic Cluedo, crime fiction books and even a historical mystery ghost tour, featuring age old crimes and clues. For the motor enthusiast consider a day package. A day at the race track driving a Ferrari perhaps or tickets to a motor event. On the cheaper side novelty gifts for him, for example, The Top Gear board game is bound to be a success.

Sport lovers would drool at the mouth if presented with tickets to a game of their preference. If you know what team a friend supports then you will easily find merchandise for that specific team. Jerseys, kits, footballs, even stationery comes emblazed with team logos these day so help your friends and loved ones show their team spirit by adding to their collection of team memorabilia.

Animal lovers and environmentalists may appreciate selfless gifts such as donations to a conservation fund. You can now sponsor endangered animals in a friend’s name. The money will be used in preserving the species and helping the said animal itself and your recipient will receive regular updates on the charity’s activities. Eco-friendly or green people may appreciate a ladybird house for their garden or a compost heap starter kit. Think outside the box…what about a worm farm; interesting AND beneficial to the environment. Another touching and very unique gift is having a flower named after your loved one.

For musical mates, nothing would go down better than concert tickets. If these are out of your budget then look around for merchandise, for e.g. a t-shirt with their favourite band on. If you shop online this sort of stuff is very easy to come by. Why not treat them to a day out at a recording studio, which includes their very own demo tape to take home with them.

For older friends and loved ones, gifts tend to be more understated. Think CLASSIC. How about a replica Roberts radio for your Gran, or an old record player for your Gramps. These vintage gifts will remind them of their youth and put a sparkle in their eyes. Cheaper alternatives are retro sweets, widely available and ranging from the 60′s right through to the 90′s.

Last but not least….the awkward ones. The people who have everything! What do you do? Well in this case you really have to think hard. You need something unique and personal, and what says you care more than their very own star. Yes, that’s right you can now purchase a star for your loved one. You will receive the exact co-ordinates of the star so you can view it by telescope and an official certificate of ownership. On the cheaper side you can choose practical but personalised gifts such as calendars, with their photos within or themes they like. Other practical gifts for him or her available for personalising are mugs, key rings, photo frames and cuddly toys. The more personal you make it, the more it will mean to the recipient. Armed with the correct information you cannot go wrong.

Tips on How to Prepare and Deliver Your Flipchart Presentation

Flipchart easels can be low in price, very user friendly and an adaptable tool for presentations, meetings, classrooms or focus groups. A flipchart solution including a flipchart easel and pack of five flipchart pads can cost as little as £30 and can be easily set up in no time at all.

Yes it is a simple presenting tool, however this does not make it inferior to more modern methods and offers many benefits and tricks you can use for presenting. This article aims to offer tips to help you prepare and deliver your flipchart presentations.

Presenting Tips Using Flipchart Easels

1. Try to prepare your flipchart ahead of the presentation. Make sure you have completed most of your paper sheets in advance; therefor you can better engage and communicate with your audience instead of having your back turned to them. It is a good idea to leave certain components for either you or your audience to complete – this allows for audience participation.

2. The last page of your presentation should summarise all topics discussed throughout your presentation. This can be a simple list of bullet points that describes crucial areas you have covered and the message you want to convey.

3. Your start page should be clean, simple and deliver the overall subject with a title and your name. This will help communicate the overall message, clarity and not distract the audience from the start.

4. Ensure you keep a few pages blank so you can take notes, useful questions and record audience comments.

5. Similar to above, leave a little space for comments or notes and audience participation.

6. Prepare all your diagrams and pictures in advance in trace pencil so if you need draw them during the presentation, you can simply draw over them with your pen. This way you can precisely finish the diagrams in better time while simultaneously talking to your audience. It is crucial to check your flipchart easels for stability, so practice every instance beforehand.

7. Check your lettering is big and clear enough to be seen by people at the back of the group. It’s always a good idea to try this with some friends or colleagues before presenting. Ask your test audience to position themselves at the back of the room, create multiple sizes of text, until they agree a suitable size that is clearly legible.

8. Your words should be written in strong, dark colours such as blue or black as this is the easiest to read. Use colours to fill in charts, diagrams and pictures to make them more interesting.

9. Never block or stand in front of your flipchart easels during the presentation as it may frustrate the audience if you’re asking them to refer to the sheet for information.

10. To conclude the presentation, pass around one page handouts that cover the key points and message for the audience to take away. Try not to over complicate the content/design, or be tempted to include your whole presentation as it will simply end up in the bin.